For smaller images such as logos or icons.For images with transparent backgrounds.JPEGs will be your best bet in most cases as they’re a good compromise between image quality and file size.Īs a good rule of thumb, here’s a breakdown of when to use each format. JPEGs, on the other hand, are lossy and degrade in quality each time you resave. PNGs are also non-lossy, meaning you can edit and save an image a dozen times over and the quality won’t degrade. JPEGs aren’t as good in the quality department, but their image file sizes are usually a lot smaller. In short, PNGs are better quality and allow for transparency, but their image file sizes are larger.
The two most common image formats to use are Portable Network Graphics (PNG) and Joint Photographic Experts Group (JPEG or JPG). So where do you start? Step 1: Save your image in the correct format Lighter images lead to a faster site, happier customers, and more sales. That, in turn, impacts how long people stay on your site and how many of them convert. They’re some of the “heaviest” and most difficult files for a server to work with, and their size and quality can make or break your web performance. Images take up more space then any other part of a website, especially when it comes to online stores. One of the best places to start is by optimizing your images for web. So how do you speed up your online store?
There are a couple of free tools available online that will scan your site and give you a speed score, along with a step-by-step breakdown of the biggest problems and how to improve them. How can you find out the speed of your website? Website visitors aren’t waiting ages for a page to load, nor should they have to.
Why does site speed matter when it comes to your online store?Īccording to Kissmetrics, 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again. Why is this important? How do you get started, and what do you have to do? You’ll find answers to all of these questions below. Think about how you use the web: If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating.Īs an eCommerce site owner, how can you easily improve the speed of your online store?īy optimizing all of your images for web. Everyone on the Internet likes fast-loading sites. People like fast sites search engines like fast sites.